Location, Location, and yes - location

There is a saying in real estate - it's all about location, location, location. This is also so true in planning a music festival - especially one for steel pans. There are a number of things we are contending with in Denver. First, there isn't a ton of exposure to the general population to the instrument. Sure, people have heard if they travel to the Caribbean or some other exotic place. But in Denver, highly unlikely. Second, what locale helps our image. As we drove today in the snow, we kept asking that question. In a way, it is very much about brand. We had a chance to look at other organization websites and they look very professional and traditional. Where they hold their events range from gyms to local parks. To some extent, we want to portray an image of being hip, edgy, and cool. That's how we see our town of Denver. Knowing this will help drive our decision of where to be. Where in town is the hip, edgy, and cool areas to be and be seen? I think we found it, but we have a few more on the list to go through. Stay tuned.